2 days ago · As spotted by GamingOnLinux, Valve’s encyclopedic Steamworks Documentation has been updated to make it much more clear that it refuses to sell any game that relies on in-game advertising for its ...

2 days ago · Valve has recently clarified and highlighted a rule within its developer guidelines, drawing a firm line in the sand against a business model that has plagued mobile gaming for years—advertising-based revenue models. While this isn’t technically a new policy, the updated visibility has sparked renewed discussion across the gaming community.

3 days ago · Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, illuminating its anti-advertising-on-Steam stance— GamingOnLinux ...

3 days ago · Valve has updated its Steamworks Documentation website, and with it comes a clarification from the company behind one of the world's most beloved digital distribution services and storefronts about how in-game ads, as well as ad-based revenue models, are not allowed on any games that are hosted on Steam.

2 days ago · Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be ...

3 days ago · Original story: First reported by Gaming on Linux, Valve has added a new advertising page to its Steamworks developer documentation. The page outlines what kinds of advertising and promotion it ...

3 days ago · Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam. There's a new advertising page in the public Steamworks documentation that goes over what is and isn't allowed. What's allowed is as you might expect like ...

2 days ago · Valve has a new dedicated page that explains what types of advertisements are supported and not supported on Steam. Steam has always had these advertising rules. However, recently, a new page spotted by Gaming on Linux has appeared to explain these rules and clarify that the platform doesn’t contain paid advertising or models.

Valve spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Valve launched and advertised 8 new products in the past twelve months.

2 days ago · Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. As noted by GamingonLinux and SteamDB, this policy has been in place for five ...