“Maintaining mindshare on digital channels such as social media is important in the competitive beauty industry, but oftentimes the content requirements for each platform stresses our ability to ...

Benefits have included striking synergy between cost, cash, and service in supply chain operations — a difficult line to walk. “It's always hard for you to really achieve all the three. You can ...

Cleaning brings consumers joy, say scientists hired by the Clorox Company. The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether ...

Earlier this month, the company also hired a chief customer officer to lead the company’s U.S. confection sales team. Taffet’s appointment is the latest move amid a series of leadership shifts ...

Kent Shockey, who brings 30 years of experience in the alcohol beverage and grocery retail industries, has been named VP of chains. Shockey spent a decade with Southern Glazer’s and also worked with ...

AI agents will be able to navigate websites to cancel memberships and negotiate shipping rates, so companies must shift their infrastructure to respond to humans and their AI tools, routing them ...

Revenue growth management (RGM) and trade promotion optimization (TPO) are evolving rapidly, driven by shifting consumer behaviors, retailer dominance, and the rise of artificial intelligence (AI). To ...

AI is no longer just an efficiency tool; it’s the foundation for the next evolution in trading partner collaboration. Manufacturers and retailers who embrace AI as a shared operating system will ...

PepsiCo has been undergoing a six-year journey to modernize its operations, particularly in the supply chain. Now as the company nears the end of its SAP rollout in the U.S., PepsiCo talks about the ...