Danone’s digital-first Super Bowl approach helps brands like Oikos and STōK Cold Brew Coffee tap into health and viewing ...

Dressed as a boxer, he then takes a victory lap with his supporters. “Pfizer is fighting for 8 cancer breakthroughs by 2030,” ...

Holland America, a cruise line owned by Carnival Corp., is airing a regional Super Bowl commercial that is chock-full of ...

Aubrey Plaza, Michael Shannon and Bad Bunny snack on Ritz crackers at a club for salty people in the cracker brand’s first ...

The Dick Clark Productions executive producer writes about creating campaigns that allow influencers to shine.

The media personality and serial entrepreneur shares her thoughts on building a business by first connecting with audiences rather than targeting them.

Bluesky isn’t just another social channel; it’s a blank canvas for marketers ready to push boundaries. Don’t approach it with ...

Dunkin’s new velour tracksuits are a hit and Disney scores with “Moana 2”—plus, why it was a bad week for Roblox, LG and ...

Dentsu and Grey make exec moves, Deep Blue Sports + Entertainment teams up with a women’s sports talent management firm—and ...

The overwhelming majority of brands are going for laughs, most of them with celebrity-packed spots full of silly visual effects. Aliens are a popular theme—Totino’s, Doritos and cookware brand HexClad ...

Nike is planning to return to the Super Bowl after a 27-year hiatus, according to a recent resesarch note from an analyst.

The advertising business continues to grow despite increased competition from much larger rivals in the social networking ...