The Dick Clark Productions executive producer writes about creating campaigns that allow influencers to shine.

The media personality and serial entrepreneur shares her thoughts on building a business by first connecting with audiences rather than targeting them.

Bluesky isn’t just another social channel; it’s a blank canvas for marketers ready to push boundaries. Don’t approach it with ...

Dunkin’s new velour tracksuits are a hit and Disney scores with “Moana 2”—plus, why it was a bad week for Roblox, LG and ...

Dentsu and Grey make exec moves, Deep Blue Sports + Entertainment teams up with a women’s sports talent management firm—and ...

The overwhelming majority of brands are going for laughs, most of them with celebrity-packed spots full of silly visual effects. Aliens are a popular theme—Totino’s, Doritos and cookware brand HexClad ...

Nike is planning to return to the Super Bowl after a 27-year hiatus, according to a recent resesarch note from an analyst.

The advertising business continues to grow despite increased competition from much larger rivals in the social networking ...

Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will ...

Cetaphil touches on Lil Wayne’s sensitivity over feeling snubbed about the Super Bowl halftime show, with Easter eggs about ...

While Tubi’s pricing is far lower than the $7 million to $8 million advertisers paid for 30 seconds of national ad space on ...

Brands can pre-negotiate Super Bowl overtime deals to secure ad space if the game extends. This year, Fox invited offers on ...