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Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
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Nielsen CEO Says Paramount Is Demanding 'Nearly 50%' Price Reduction in Contract Dispute
Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm's ongoing contract dispute with Paramount Global, ...
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