Lewis Hamilton is not only driving for a new team this year, he's shifting gears to a new apparel sponsor as well. Following the news of the seven-time Formula 1 world championship driver making a major team switch up from Mercedes to Scuderia Ferrari,

Lewis Hamilton, a Tommy Hilfiger ambassador since 2018, is "excited" to collaborate on designs and global advocacy efforts.

Seeing Lewis Hamilton as Lululemon's new brand ambassador was not on anyone's 2025 Bingo card. A day ago, Hamilton took to Instagram to post his new "adventure" with Lululemon.