In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating ...

The ad serves as a lighthearted approach to explaining the company’s logo, which is often mistaken for "QC" instead of "ON." ...

Tennis legends Serena Williams and Roger Federer are among the players who were involved in Super Bowl-related events on ...

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...