The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

On Thursday, Jim Cramer, host of Mad Money, pointed out that Wall Street often overlooks the importance of strong leadership ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

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The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Here’s how to get the free brew: Members of the Starbucks Rewards loyalty program can activate a coupon that will appear in ...

(CNN) — Starbucks is offering a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically ...