Atlassian becomes title sponsor of Williams F1 team

Williams land Atlassian as new title sponsor in F1 comeback boost
The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
You got a fast car and I want a Jira ticket to the F1: Atlassian becomes Williams Racing name sponsor
Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season
Williams ‘steal’ of major F1 sponsor ‘p***ed off’ Ferrari
Claire Williams has recalled the time Ferrari were left “p***ed off” after missing out on a major sponsorship deal to their F1 rival. Back in 2014, Williams secured a multi-year title sponsorship deal with Martini that resulted in a full rebranding of the car, which was decked out in the brand’s famous white, blue and red colour scheme.
Williams lands historic sponsorship deal with Atlassian
Williams has just secured its biggest sponsorship deal ever, teaming up with Australian software giant Atlassian. From the 2025 season, the team will officially be known as Atlassian Williams Racing, marking a major shift in the squad’s branding and financial backing.
Williams F1 secures record-breaking title sponsorship deal with Atlassian — biggest in team’s history
Williams Formula 1s sponsorship deal with Atlassian comes just ahead of the 2025 car launch on Friday and the F175 livery reveal at Londons O2 Arena next week.
Record title sponsorship for Williams F1 as Atlassian deal announced
The Australian company also becomes official technology partner and official collaboration software partner of the Formula 1 squad
Williams pins F1 ‘comeback plan’ on Mike Cannon-Brookes’s Atlassian
Mike Cannon-Brookes is the latest Australian billionaire to muscle into Formula One, with his software juggernaut Atlassian becoming the new title sponsor for Williams as the F1 team as it embarks on a “comeback plan” after hitting the skids.
Williams and Atlassian Announce Title Partnership to Form Atlassian Williams Racing
Williams Racing and Atlassian are thrilled to announce a long-term title partnership that will usher in a new era for the iconic Formula 1 team as Atlassian Williams Racing.
Australian company becomes Williams F1 title partner
The Williams Formula One team has signed with Australian software company Atlassian as its first naming rights partner in five years. The Williams Formula One team will be officially known as Williams Atlassian Racing from 2025 onwards after announcing a partnership with the Australian company – its first naming rights partner since 2019.
Atlassian becomes title sponsor of F1 team Williams Racing
The Williams F1 team will henceforth go by the name Atlassian Williams Racing. This partnership, Williams claims, is the largest it has signed up for in
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Williams F1 Team Confirms Name Change with Huge New Partnership
Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t ...
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Australian company takes on important Williams F1 role
Australian company Atlassian has become the naming rights sponsor of the Williams F1 team. Image: Williams The newly announced partnership ...