Today's collegiate sports environment is NIL-centered. UNC basketball star RJ Davis leads the entire country with 25 NIL deals.

As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, ...

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...

The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social ...

Paige Bueckers is widely expected to become the first WNBA No. 1 overall draft pick from the University of Connecticut since ...

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...

Power-conference programs benefited from the active early period driven by the looming House settlement and addition of ...

NIL has become the new norm in college sports, and athletes across different areas have been cashing in on big-time deals ...

Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL ...

North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 ...

College basketball coaches question their profession with all the changes and few guardrails in the sport over the past 10 ...