Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL ...

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...

Over the course of 12 months, the name, image and likeness market has been led by two college basketball players. University ...

The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social ...

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...

North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 ...

Today's collegiate sports environment is NIL-centered. UNC basketball star RJ Davis leads the entire country with 25 NIL deals.

For her basketball prep, she attended Fuquay-Varina High School in Fuquay-Varina, North Carolina. Strong averaged 25 points and 19 rebounds a game in her first season at high school. In addition ...

Olivia Miles signed an NIL deal with ... Dame's Olivia Miles, UNC's RJ Davis, USC's Kiki Iriafen and more feature in soft drink company's March Madness promotion ACC women’s basketball awards ...

Members of the 1983 NC State championship basketball team are among dozens of former players who have sued after being left ...

Paige Bueckers is widely expected to become the first WNBA No. 1 overall draft pick from the University of Connecticut since ...

Alabama suffered an Elite Eight loss in the NCAA Tournament, leaving a sour ending to a phenomenal college career for Sears, who will go down as one of the greatest Crimson Tide basketball players ...