As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, ...

Today's collegiate sports environment is NIL-centered. UNC basketball star RJ Davis leads the entire country with 25 NIL deals.

Following the win over the Spartans, Auburn's Naismith Player of the Year finalist, Johni Broome, announced a new NIL deal.

There's no bigger name in basketball than Cooper Flagg.The Duke freshman took over the college game this year by becoming the best player for the biggest brand in the sport, averaging 18.9 points per ...