“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.

3. Create your new brand logo. Logos are essential to your business’s success. It doesn’t matter if you’re rebranding a business or starting from scratch — you should always take the time to design a ...

and Premier will focus on growing its Peter Alexander sleepwear and Smiggle stationery brands. The 124-year-old Myer will expand to have 17,300 staff in Australia and New Zealand, annual sales of ...

Premier Investments said that it is focused on growing its Peter Alexander sleepwear and Smiggle stationery brands, which will remain under its control. “Premier’s Board will be focused on the ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

Your logo is more than just a collection of symbols, letters, and colors. It’s the face of your brand—the first thing customers recognize about your business. A great logo can drive your company’s ...

While sweaters come into play during autumn and winter, they’re truly a year-round staple, which means that having a mental rolodex of the best knitwear brands is essential. Certain brands have ...

Consumers seem receptive, as VF Corporation brands' Vans, Dickies, and North Face have all consistently seen positive rates of growth in sales. Most recently in 2021, in a surprising M&A move ...

A logo is often the first impression your brand makes on potential customers. An effective logo conveys what your company stands for and creates an emotional connection with your audience. However, ...