NIL deals aren’t just about individual athletes; these transactions have a profound impact on schools, alumni, donors, and ...

Marshawn Lynch and Senator Cory Booker are addressing how Name, Image, and Likeness (NIL) rules are revolutionizing college sports.

The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...

The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing top-of-the-line vehicles as part of their de ...

Until they eventually become part of the 98.4% of college football players who don’t make it to the NFL. Until those years of avoiding hard life truths, of making the road easier (tax-free NIL ...

The NIL — which stands for “name, image and likeness” — allows student-athletes to profit from their personal brand. The NIL value measures student-athletes’ forecasted marketability ...

OPINION: When local businesses team up with our athletes, they’re not just supporting NM State; they’re investing in their own growth and our economy.

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- NILLY, a financial technology platform co-founded by NBA champion Kendrick Perkins to enable, empower, and enrich student-athletes in the Name, Image, and ...

However, in the four years since the beginning of NIL, the landscape of college football has changed drastically. The introduction of NIL has resulted in a lack of continuity on college teams.

Transfer guard Jackson Paveletzke was the headliner in Ohio’s 2024 class, a Wisconsin native who transferred out of the Big ...