Kendrick Lamar has been taking shots — both subtle and seriously direct — in the 'Not Like Us' Era — from the Canadian tuxedo at the Grammys to Serena Williams at the Super Bowl to the 'Not Like Us' cover art.

From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.

Kendrick Lamar, idealized as he is as the relative ascetic among his class of self-styled rap princes, is very much attracted to such power. What makes him unique is his relationship to it: the laurels he has won,