As we predicted last week (forgive the smug note) another big bank is reviewing, this time Nat West which is reviewing ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Private equity (PE) firms have developed a curious obsession with creative agencies. Yes, those creative agencies—the chaotic ...

The Effie Awards South Africa, hosted by The Association for Communication and Advertising (ACA), is calling on marketing and ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Private equity firms are looking to round out their investment portfolios as AI continues to transform the advertising industry.

A bevy of Super Bowl commercials trying to shake up the usual formula of using celebrity cameos and rapid fire jokes, but ...

Under the leadership of Leo Balbi (CEO) and Sleyman Khodor (CCO), the new agency begins operations with clients Verisure, ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far ...