Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next

The early marketing approach from Coca-Cola for the new product has a digital and experiential focus aimed at Generation Z, and includes influencer partnerships and social media campaigns. Analysts say the new brand aims to appeal to health-conscious consumers who are curious about prebiotic products, but may be hesitant to try them.

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.

If you're the kind of person that likes a little extra prebiotic fiber with your soda, keep an eye out for the new product line from Coca-Cola.

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers Olipop and Poppi.

Brands like Poppi and Olipop offer gut-focused sippers an alternative to high fructose corn syrup and caramel-colored additives—and Coca-Cola wants in. The soda giant recently announced Simply Pop, its first prebiotic soda,

Cola's Simply Pop launches in retail locations in select regions later this month, and nationally through Amazon Fresh.