Coca-Cola strikes back in the soda wars with trendy new 'prebiotic' drink to challenge rivals
Coca-Cola has launched a new prebiotic soda, rivaling Gen Z favorites Olipop and Poppi. The drinks giant will introduce ...
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and Olipop, the two prebiotic-packed soda startups that have attracted a loyal ...
Gut check: Coca-Cola introduces new prebiotic brand to take on Poppi and Olipop
The early marketing approach from Coca-Cola for the new product has a digital and experiential focus aimed at Generation Z, ...
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Coca-Cola attempts to hold itself accountable with latest sustainability project: 'A powerful step'
Coca-Cola has committed to increasing plastic waste efforts. Coca-Cola attempts to hold itself accountable with latest sustainability project: 'A powerful step' first appeared on The Cool Down.