The immersive 3D shopping experience includes music, animations and a guided journey to help with product discovery.

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

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Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas. The e-commerce giant has been widely considered to be playing catch-up ...

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Retailers prioritize backend operations for AI, while front-end applications to improve search and discovery offers significant promise. Walmart and Amazon got the memo.

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