Lord Alan Sugar has bought back the rights to the name Amstrad, 17 years after selling it to Sky, for a new digital marketing firm led by his grandson. The business magnate and TV personality ...

Lord Alan Sugar is set to revive his famous brand Amstrad with the launch of a digital marketing company led by his grandson, 17 years after selling the business to Sky. The tycoon, who fronts BBC ...

The “AMS” in Amstrad are the initials of the company founder [Alan Sugar], who is rather better known in 2017 as the British host of The Apprentice. It is not known whether he intends to lead ...

As a whole new host of fresh-faced candidates compete for Lord Alan Sugar's investment, The Mirror takes a look back at what ...

Of all the players in the home computer world in the 1980s, Alan Sugar’s Amstrad was a step ahead in ease of use over its competitors. The Amstrad CPC series of computers came with their own ...

Lord Alan Sugar, star of the BBC show The Apprentice, wants to see real life apprentices, and all other workers for that ...

Alan Sugar is back in the boardroom tonight as another ... Alan started selling electric goods out of a van and set up his first business, Amstrad, when he was just 21. But he has made most ...

As The Apprentice returns to our screens on Thursday evening on BBC One so does Lord Alan Sugar ... BSkyB purchased Amstrad for a whopping £125 million and Lord Sugar's transitioned to co ...

Lord Alan Sugar is gearing up for another series of The Apprentice ... the project director of the new health and beauty division of Lord Sugar’s business Amstrad. In 2022, he stepped in for Claude ...

Emma Rothwell has become the first contestant to be fired from The Apprentice as series 19 of the BBC business show began in the Austrian Alps with Irish contestants Aoibheann Walsh from Co Donegal ...

As the new series of the BBC's popular entrepreneur show kicks off, a former contestant has revealed her behind-the scenes experience.

Alan Sugar is back in the boardroom tonight as another series of ... Alan started selling electric goods out of a van and set up his first business, Amstrad, when he was just 21. But he has made most ...