The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Following the Ghatkopar hoarding collapse that killed 17 in May 2024, the Brihanmumbai Municipal Corporation introduced the ...

The Womb has been appointed to develop narratives and communication strategies for Danone India’s toddler nutrition brands, securing the mandate without a pitch.

HSBC celebrated 100 years of the Dalhousie Square Branch, now BBD Bagh branch in Kolkata reflecting on the shared history, the community, and more.

YouTube AdBlitz 2025 organises Super Bowl ads by genre, allowing viewers to explore creative approaches from top brands in one place. The platform has become the primary destination for viewing these ...

X saw a revenue boost to $1.2 billion in 2024, but with advertisers still hesitant and debt payments matching earnings, the ...

Meta has reached a settlement with Donald Trump over his Facebook and Instagram ban, resolving the lawsuit without accepting ...

India’s creator economy surged 322% to 4.06 million influencers in 2024, driven by fashion, gaming, infotainment, finance, and health and fitness.

Celebrity-endorsed ads made up 30% of TV commercials in 2024, with the Food & Beverages sector leading at 24%, and IPL ...

The new regulations also prohibit providing investment advice or performance claims unless the entity is registered with SEBI.

In November, the European Commission imposed a €797.72 million (£698.76 million) fine on Meta for abusing its dominant ...

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer and more.