CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key actions will help integrate AI into marketing.

SEO - Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

I recently made homemade bread, and it reminded me that even in something that can be as complex as baking there's room to simplify. It was an easy recipe requiring basic ingredients, and it gave me a ...

SaaS marketers in the B2B sector have a simple task before them: achieving the best possible return on ad spend (ROAS) for their company. To many marketers, that simply means maximizing the number of ...

What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Ever pick up a magazine, start flipping through to find something of interest, only to find yourself on the last page without having read anything? That usually happens to me in waiting room at my ...

Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. The report was ...