Douglas is debuting five new plush at Toy Fair this week. The 68-year-old toy company brings fantasy to life with soft ...

Cra-Z-Art has signed a global licensing agreement with GennComm ImaGENNation for GennComm’s four U.S. patents for memory foam ...

Connetix is bringing new tile sets to Toy Fair. New products this year enhance an expanded Roads Range. New tiles come in a ...

Wa l mart expands its exclusive toy brand with Harry Potter-themed products. The My Life As Harry Potter Collection will ...

Just in time for Toy Fair, Marmals is releasing a new batch of modular magnetic marvels — now mini-sized.

Event attendees can get up close and personal with Miko’s assortment of interactive robots and preview its latest AI-powered ...

We are delighted to partner with Bluey. As the top-rated series for preschoolers and children, its 2025 theme of ‘Let’s Play ...

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...

Luki Lab (Booth No. 2539) is expanding its popular Flat 2 Fast Card Racers line with new products that will debut at Toy Fair ...

This Harry Potter-themed collection features four dolls and a playset. Each doll wears outfits and accessories inspired by ...

The board game promises to take the spirit of The Sims — creativity, self-expression, and more — offline. The pop culture ...

On the eve of Toy Fair, The Toy Book spoke with Lourdes Arocho, SVP, Licensing, Consumer Products & Experiences at Paramount, ...