Dunkin’s new velour tracksuits are a hit and Disney scores with “Moana 2”—plus, why it was a bad week for Roblox, LG and ...

Nike is planning to return to the Super Bowl after a 27-year hiatus, according to a recent resesarch note from an analyst.

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

The overwhelming majority of brands are going for laughs, most of them with celebrity-packed spots full of silly visual effects. Aliens are a popular theme—Totino’s, Doritos and cookware brand HexClad ...

Bluesky isn’t just another social channel; it’s a blank canvas for marketers ready to push boundaries. Don’t approach it with ...

The Dick Clark Productions executive producer writes about creating campaigns that allow influencers to shine.

The media personality and serial entrepreneur shares her thoughts on building a business by first connecting with audiences rather than targeting them.

Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will ...

OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily ...

Cirkul is including a giveaway as part of its first Super Bowl ad. The popular water bottle brand known for its flavored ...

The advertising business continues to grow despite increased competition from much larger rivals in the social networking ...

Among the notable campaigns for Feb. 6: more Super Bowl spots along with new ads for Carl’s Jr., the Kansas City Chiefs and ...