J.P. Morgan analysts called Demna's appointment a "controversial choice," citing early feedback on social media and fashion blogs and a "question mark" now hanging over the brand's creative future.
Dario Vitale, ex-Miu Miu, to become Versace's new Chief Creative Officer from April 1. Versace's sales decline, with a forecasted drop to $US810 million in 2025 before an expected recovery.
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