How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Irish Independent on MSN55m
‘Olympic dreams just can’t be fulfilled on €25,000,’ says Sarah Lavin after signing new deal to carry her to LA 2028
Irish 100m hurdles record holder Sarah Lavin has confirmed she will continue as a full-time athlete through to the 2028 LA Olympics. Lavin signed a new contract with Adidas for the new Olympic cycle a ...