Offering a universal watchlist from many different streaming services is a flagship feature of the Apple TV app, as it lets users keep up with the latest content and pick up playback where they left off. But Netflix has traditionally rebuffed these convenience-focused efforts — and not just from Apple: it has also been absent from Google TV.

A Netflix spokesperson told The Verge on Friday that the Apple TV app integration was an error that has been rolled back. Indeed, Redditors who had been tracking the forbidden fruit with unbridled glee confirmed that all signs of Netflix content had since vanished from Apple's streaming hub. Netflix giveth, and Netflix taketh away.

Apple TV users briefly rejoiced after they managed to add Netflix to the Apple TV app... but the party was short-lived.