Dr Pepper Increases Investment In College Football Through NIL
The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...
Legendary Golf Brand Announces Two New Players to Lucrative NIL Deals
TaylorMade Golf Company recently announced the signings of Lev Grinberg and Louis Klein to NIL deals, snagging two of the ...
Illinois high school athletes can profit on their name and likeness. Is that a good thing?
You hope that they have parents or other adults who might say ‘whoa, let’s pump the brakes a little bit’ before they sign ...
Michigan receiver uses Name, Image, and Likeness (NIL) deal to secure brand-new stunning vehicle
Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...
The Harvard Crimson2d
Harvard Launched a Platform for Athletes To Land Brand Deals. Many Don’t Use It.
After the National Collegiate Athletic Association first allowed athletes to profit off of NIL deals in 2021, brand deals ...
How Penn State Is Redefining Its NIL Initiatives for Athletes
Happy Valley United: Penn State's official collective is the fundraising and engagement platform connecting athletes to fans.
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Flau’Jae Johnson Joined By Livvy Dunne, Kai Trump on Top Women’s NIL Valuations for 2025
The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...
UConn’s Hurley says Seton Hall needs the (NIL) resources to compete ‘or else you have no shot’
As for Holloway, Hurley touted his resume, which includes leading tiny Saint Peter’s to the Elite Eight three years ago, and ...
In a college hoops landscape rattled by NIL, here’s the retention strategy Villanova is employing
In a fierce competition for players against the budgets of large state universities, the Wildcats' approach involves targeting athletes who align explicitly with Villanova’s values and culture.
Flying9d
College Football Star Jaxson Dart Talks Philanthropy, NIL Contract
University of Mississippi quarterback Jaxson Dart gave away a plane full of teddy bears as part of a partnership with ...
Clemson Baseball Embraces Social Media and Fan Engagement for the Modern Era
In today’s digital age, a strong social media presence is more than just a way to post highlights—it’s a critical tool for ...