NIL deals aren’t just about individual athletes; these transactions have a profound impact on schools, alumni, donors, and ...

The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...

Think of it as that extra support our Aggies need to compete on a genuinely “full-ride” scholarship — one that reflects the true cost of being a student-athlete. But NIL is about more than financial ...

Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

The NIL — which stands for “name, image and likeness” — allows student-athletes to profit from their personal brand. The NIL value measures student-athletes’ forecasted marketability ...

Signs Definitive Agreement to Acquire Matchpoint Connection, LLC. LAS VEGAS, NV / ACCESS Newswire / February 12, 2025 / ...

Transfer guard Jackson Paveletzke was the headliner in Ohio’s 2024 class, a Wisconsin native who transferred out of the Big ...

On3’s NIL ... a brand that embraces creativity and encourages everyone to feel confident in their own skin.” In addition to NIL deals, Watkins joins Johnson and Bueckers as the three college ...