The Oregon Ducks have partnered with Pathway Sports and Entertainment, a company that is focused on monetizing the name, image, and likeness or NIL rights of at ...

Now that he’s officially the Longhorns’ starting quarterback, and his family will allow him to, businesses are lining up to ...

USC Trojans women’s basketball guard JuJu Watkins had a quick rise to stardom as a freshman. Watkins has signed numerous NIL ...

Kentucky Mr. Basketball, is the lead plaintiff in a suit filed against the NCAA in the Eastern District of Kentucky. What to ...

The exodus of older, more traditional college coaches point to the influence of NIL licensing rights among today's recruits ...

“I don’t think I’ve done enough yet to be taking pictures at restaurants and signing ... but according to On3 Sports, Manning’s NIL deal portfolio is valued at $6.5 million, the highest ...

On3 Sports is reporting that the deal with Red Bull has now put Manning's NIL valuation at a staggering $6.6 million. Brett Davis-Imagn Images Now, those are just valuation numbers, but it looks ...

NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move ...

Tim Warner/Getty Images In his first two seasons at Texas ... Despite the enormous expectations, Manning took a measured approach to his NIL deals. He chose to wait until he was officially ...

Athletes at Minot State spend hours on the court or the field perfecting their sport and some NCAA athletes use NIL, or name, image, and likeness, to stand out in the community and make some extra cas ...

images, and likenesses (the NIL rule). What impact is that having on schools where sports are a big deal? That’s the subject of Professor William Anderson’s Martin Center article today.