Lamar, himself, is no stranger to the halftime show. Three years ago at the Super Bowl LVI, he performed alongside two of the greatest rappers to come from the West Coast: Dr. Dre and Snoop Dogg. But what feels so monumental about this moment, in particular, is that Lamar has been able to puncture the mainstream in his own way—on his own terms.

Given all that he's accomplished throughout his iconic career, his bank account is seriously loaded. As one of the most successful rappers of all time, Kendrick Lamar's net worth currently sits at a whopping $140 million, per Celebrity Net Worth. That's $101.5 million more than the $38.5 million that Forbes reported in 2019, to which we say: damn.

Ahead of his Super Bowl halftime show, a look at how the rapper has turned introspective rhymes into his own visual language.