How much money did Donald Trump and the Republicans receive from Coca Cola? Latinos have called for a boycott of the brand ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

The money came from CIBC Innovation Banking. Since its founding in 2018, GetWhy has raised $64.5 million, including a $34.5 ...

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

And yet it began as a quirky idea by three former PayPal employees-- Jawed Karim, Chad Hurley and Steve Chen-- who activated their domain on Valentine's Day 2005, hazy about its direction. At his ...

When I was a kid, every so often a corporation would be cited by the Federal Government under it’s “Truth in Advertising “ laws. A common refrain from TV living rooms was, “Hey! That’s ...

TORONTO - Emma Woods fired home the eventual winner late in the second period to provide the surging Toronto Sceptres with a ...

If only the '80s Slice drinkers who thought 10 percent fruit juice made it a healthy drink could have seen this twist coming! Slice is now in the category of drinks known as “functional drinks,” like ...

In a world where human knowledge is doubling every 12 hours, the way consumers process information and make purchasing ...

From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's ...