The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Dairy is a staple offering of the convenience store, with the butters and spreads category worth nearly £30m in the ...

Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the ...

Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

With strong merchandising strategies, and continuous growth in sales, here’s what we thought of Coca-Cola’s stock.

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they ...

When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond ...

A woman goes to a store to pick up a Pepsi and notices the Coca-Cola products are completely untouched. In a TikTok with over ...

We think management’s outlook for 2025 organic sales growth looks achievable.

Applications Open for the Coca-Cola Beverages South Africa Sales Learnership. Coca-Cola Beverages South Africa (CCBSA) has ...

Coca-Cola, Sprite, Fanta and other soft drinks are being recalled across Europe because of safety fears, after the discovery of high levels of a chemical by-product from chlorine disinfectants.