Last week, the hit BBC show – which pits eager candidates against each other as they vie to become Lord Sugar’s business ... to produce and sell their own AI pop star with a hit track that ...

As host of the hit TV show, The Apprentice, Lord Sugar has made a career out of hiring new business talent. But it seems he’s not a fan of the recent trend of AI in job applications. AI tools like ...

Day Three brought pressing work deadlines so I piggy-backed on my son’s wifi and did a shift at his flat, while Day Four, being a Monday, with still no wifi at home, saw me taking Alan Sugar’s ...

As The Apprentice returns to our screens on Thursday evening on BBC One so does Lord Alan Sugar, arguably the UK's most recognised businessman. The magnate has had a remarkable career from selling ...

Lord Alan Sugar has claimed a lot of young people “just want to sit at home” and should get back to the office. In a BBC interview, he became the latest business veteran to criticise remote ...

Lord Alan Sugar is once again on the hunt for his next business partner as the new series of The Apprentice continues. The BBC show returned last month with a new group of candidates competing for ...

The candidate was looking for the £250,000 investment and guidance of Lord Alan Sugar for ... it's frightening. That AI voice sounded amazing to me. I realised I'll never make it in the music industry ...

Self made hair and beauty salon owner Aoibheann, from County Donegal, heard the dreaded words'you're fired' from Lord Alan Sugar on Thursday ... to embellish it with AI enhanced vocals would ...