Kendrick Lamar and Willy Chavarria turned Super Bowl merch into a cultural statement, blending West Coast energy with high-fashion swagger.

Kendrick Lamar and designer Willy Chavarria are teaming up again for a Super Bowl-inspired collection ahead of the rapper's halftime show performance.

Shop the Kendrick Lamar super bowl collection here. In partnership with the NFL and designed by Willy Chavarria, the collection is emblazoned with “tv off” lyrics, “foot up

Beyoncé leads the 2025 Grammys nominee pack, but Billie Eilish, Kendrick Lamar and Charli xcx are vying for their moment in the spotlight

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Kendrick Lamar has teamed up with designer Willy Chavarria for a limited-edition collection celebrating his Super Bowl LIX performance, with earnings

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

Music's biggest stars including Beyoncé and Taylor Swift will vie for top awards at Sunday's Grammys gala, a glitzy ceremony that is proceeding despite the devastating wildfires in Los Angeles.

Music's biggest stars including Beyonce and Taylor Swift will vie for top awards at Sunday's Grammys gala, a glitzy ceremony proceeding despite devastating wildfires in Los Angeles.

Here’s what you need to know about watching the 2025 Grammys, including how to stream and where you can see music’s biggest stars walking the red carpet. The main show will air live on CBS and Paramount+ beginning at 8 p.m. Eastern. Paramount+ with Showtime subscribers can also watch live and on demand.

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