Iconic brand Tupperware filed for bankruptcy Tuesday as consumers’ evolving shopping behaviors and increased competition slumped sales.

Tupperware Brands, the company that revolutionized food storage decades ago, has filed for Chapter 11 bankruptcy protection.Orlando, Florida-based Tupperware plans to continue operating during the bankruptcy proceedings and will seek court approval for a sale,

Tupperware Brands, known for its iconic plastic kitchenware, has filed for bankruptcy, citing declining sales, competition, and the decline of direct-to-consumer marketing.