The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

The rise of Name, Image, and Likeness (NIL) deals has transformed college sports, allowing student-athletes to earn ...

After the National Collegiate Athletic Association first allowed athletes to profit off of NIL deals in 2021, brand deals ...

(Photo by Rich Graessle) Sanders is an earned media machine, his personal brand instantly bringing ... who are heavily engaged in NIL deals, investing in college NIL agreements is a great way ...

Think of it as that extra support our Aggies need to compete on a genuinely “full-ride” scholarship — one that reflects the ...

Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...

Rodriguez is committed to Wake Forest to continue running in college ... brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors ...

Transfer guard Jackson Paveletzke was the headliner in Ohio’s 2024 class, a Wisconsin native who transferred out of the Big ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- NILLY, a financial technology platform co-founded by NBA champion Kendrick Perkins to enable, empower, and enrich student-athletes in the Name, Image, and ...

On3’s NIL ... a brand that embraces creativity and encourages everyone to feel confident in their own skin.” In addition to NIL deals, Watkins joins Johnson and Bueckers as the three college ...

OPINION: When local businesses team up with our athletes, they’re not just supporting NM State; they’re investing in their ...