In the NIL arms race, hesitating is basically surrendering. The post Marcus Freeman Takes Bold NIL Call as $15M Ryan Day ...

Kitching expressed her excitement about the partnership, saying, “I’m super excited to partner with Brooks as an NIL athlete ...

The Mavericks shockingly traded away 25-year-old star, Luka Doncic, after concerns with his rehabilitation from injury and ...

Ohio State won a college football national championship on Monday. The Buckeyes are already in jeopardy of losing their top pass-catchers, Jeremiah Smith ...

largely due to the rapid advancements in NIL — some of which are still changing with revenue-sharing on the horizon. These developments have revolutionized the sport, allowing players to ...

A Sports Illustrated columnist recently praised Penguin City Brewing and the way it helps Youngstown State University athletes through the Name, Image and Likeness program.

With revenue-sharing on the horizon, the ability to coax back Comarda is paramount. In-house NIL allows universities to facilitate deals for name, image, and likeness directly — a move ...

The legislation also addresses equity issues inherent in the current NIL model, which disproportionately ... diminished and revenue-sharing on the horizon, the lines between collegiate and ...

Carver has some thoughts about NIL payments, and he reached out to me ... Another major shift in the landscape is on the horizon. Schools will begin paying players directly beginning as soon ...

Ever since, players have been saying “show me the money” with NIL deals hitting six or seven figures. The University of Dayton was just one of hundreds of schools across the nation thrown into ...