Kendrick Lamar has been taking shots — both subtle and seriously direct — in the 'Not Like Us' Era — from the Canadian tuxedo at the Grammys to Serena Williams at the Super Bowl to the 'Not Like Us' cover art.

It was also the most watched Super Bowl ever, per Vulture, which reports that 127.7 million viewers tuned into the Big Game on average, also up 3% from 2024. Adding to the argument that Lamar might have killed the game’s vibe,

From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.