Airbnb CEO Brian Chesky said people use the app once or twice a year. He wants to raise that to once or twice a week.

Shares in Airbnb, which posted higher-than-estimated earnings Thursday, are surging in premarket trading Friday, as the company invoked Amazon’s do-everything retail approach with plans to move well beyond just being a vacation rental app.

Airbnb stock surged after fourth-quarter earnings beat expectations. It has largely missed out on the travel boom but that may be about to change as the short-term rental company positions its app to become the Amazon.