Nike is making a surprise comeback at the Super Bowl — and JPMorgan analysts broke the news
Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.
Nike CEO's Turnaround Plan Began With Call to NFL's Roger Goodell
Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...
It’s not you, it’s me: Nike’s breakup sneakers are here just in time for Valentine’s Day
Nike is dropping a new Air Max 1 Premium sneaker, and they're being referred to as the 'breakup sneaker.' Here's why and when ...
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A'ja Wilson talks design process for Nike A'One, relationship with Bam Adebayo and more with Elle
A'ja Wilson recently sat down with Elle to discuss her upcoming Nike A'One shoe, her relationship with Bam Adebayo and more.
Nike hires BYU’s Diljeet Taylor as coach
Nike has hired BYU’s Diljeet Taylor to coach one of its new distance running clubs, the company announced Friday. Taylor is ...
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Jordan Brand & Nike Gear Up For NBA All-Star Weekend With Some Fire Sneaker Releases
Be ready to swipe through your SNKRS app and the San Francisco Foot Locker on Feb.14 for a chance to buy any of the models.
Nike Unveils Swoosh TC in Three Locations
By tapping two well-respected collegiate coaches and adding resources, they’re hoping to attract young talent—and win more ...
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Nike Kobe 6 Protro “Purple Pink” sneakers: First look, design speculations, and everything we know so far
The Nike Kobe 6 Protro "Purple Pink" sneakers are an updated version of the Kobe 6 Protro sneaker series. They stand out ...
Nike bonds sell off, mirroring the sneaker maker’s stock slide
There has been significantly more selling than buying in Nike’s bonds, although investment-grade spreads have hardly budged.