Batman and Barbie have teamed up for an unexpected ... week and are already available to pre-order through Mattel Creations.

Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

Poison Ivy and Harley Quinn, or Harlivy as they are known to fans, got the full Barbie makeover when their dolls were revealed by Mattel last week, to mark the 85th anniversary of Batman.

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

She never thought she’d end up in a legal battle with toy giant Mattel as popularity for its signature “Barbie” products surges following the 2023 film about the iconic doll. “I didn’t t ...

"Seeing will be believing in a theater near you!" - Some Mattel marketing exec (probably). It’s no secret that Mattel laughed all the way to the bank last year thanks to the humongous box office ...

Mattel’s new Barbie doll for its Styled by Design series is a Filipina doll by Filipino-American artist and designer Carlyle Nuera. According to Mattel’s website, Nuera’s design pays homage to his ...

Mattel, Inc. engages in the ownership of children's and family entertainment franchises. It operates through the following segments: North America, International, and American Girl. The North ...