The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

On Thursday, Jim Cramer, host of Mad Money, pointed out that Wall Street often overlooks the importance of strong leadership ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

Starbucks is offering its loyalty members free coffee on Monday, the day after the Super Bowl. The coffee giant said in January that its membership growth increased.

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

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The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Here’s how to get the free brew: Members of the Starbucks Rewards loyalty program can activate a coupon that will appear in ...

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...