Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before,

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

Amazon says Alexa+ is able to have conversations with a more natural, humanlike flow and can learn more about a user—such as dietary preferences or allergies—the more it’s used.